Grateful Diver dive flag logo

An Iconic Logo

DESIGNED BY BILL KREUTZMANN OF THE GRATEFUL DEAD

You read that right. Our logo was created in 1995 by none other than Grateful Dead co-founder and drummer Bill Kreutzmann for marine conservation fundraising initiatives.

FOR THE OCEAN ENTHUSIAST

FEATURED COLLECTIONS

  • smiling man in sunglasses sitting on sandbar wearing a Grateful Diver UV Shirt

    UV SHIRTS

    Our UV shirts combat the elements with UPF 50+ UV solar protection, moisture-wicking quick-drying poly fabric, and M-shield technology to fight odor. Combined with our iconic Grateful Diver dive-flag logo and other original graphics, it's the perfect shirt to take on the outdoors.

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  • two people cheersing their drinks in Grateful Diver Can Koozies with water in the background

    KOOZIES

    Constructed from neoprene, this koozie will last longer, insulate better, and keep its shape. Plus, it's collapsible for easy storage. Stash one in your glove compartment, one in your cooler bag, and one in your back pocket for wherever your day takes you.

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  • back of woman wearing a mint Grateful Diver Classic T-shirt in front of ocean

    T-SHIRTS

    Our super-soft t-shirts sport graphics like our classic lightning bolt dive-flag logo and far-out designs like the Sugar Skull and Skeleton Diver. Plus, they're available in a variety of colors and made from a recycled and sustainable poly/cotton tri-blend for a lightweight feel.

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FOR LIFE'S ADVENTURES

BESTSELLERS

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underwater shot of a turtle eating a jelly fish

A COMMUNITY DRIVEN BY CONSERVATION

Grateful Diver is committed to marine conservation via active outreach. A portion of each purchase goes to Reef Relief's efforts to save the reef by helping to fund their education programs and clean ups.

MEET OUR PARTNERS

WE ARE GRATEFUL DIVER

  • Grateful Diver skeleton diver graphic

    Custom Designs

    As the only official licensee to the iconic Grateful Dead lightning bolt dive flag logo, each of our exclusive designs are truly one-of-a-kind.

    WHO WE ARE 
  • Grateful Diver scuba diver against classic lightning bolt logo

    All Weather Gear

    From tanks and t-shirts to UV shirts and koozies, we've got you covered with quality gear for any kind of adventure; on or off the water.

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  • Grateful Diver sugar skull graphic

    Brand Collaborations

    Want to take your brand to the next level? We got you. Contact us today to collaborate on an iconic, custom design exclusively yours.

    LEARN MORE 
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...AND GRATEFUL RIDER & GRATEFUL ANGLER

What can we say, when you have a brand this epic, you don't just stick to one fan base. Our one-of-a-kind designs cater to the active, the bold, and the unapologetically adventurous.